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10 tips to ease the painful start as developer

What I wish I had known from the start. Mentioned below are my top 10 tips – hopefully this will prevent a fellow junior developer from getting off on the wrong foot. #1 Get an overview of what you need to know So you want to be a developer? Great, time to hit the books!…

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Kaufverhalten der Digital Natives

Arbeitswelt: Kundenidentifikation und -bindung werden immer wichtiger: Tante Emma kommt digital zurück. “Je stärker die Arbeitswelt digital geprägt wird, desto mehr beeinflusst sie auch die Denkprozesse sowie das Kaufverhalten zumindest der Digital Natives. Denn man gewöhnt sich an die Informationsverfügbarkeit in den digitalen Kanälen und ist dann enttäuscht, wenn man im Laden aufgrund fehlender Identifikation…

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WE ARE BUILDING THE EVERYWHERE COMMERCE MACHINE OF THE FUTURE

CHALLENGE Enterprise e-commerce faces several challenges today. Systems may have different life cycles, creating conflict between long-term ERP solutions and faster paced online store front-end developments. Innovation is impaired by old platforms in need of upgrades. In addition, customers demand seamless experiences across all channels and on all devices. ORIGAMMI Luckily, there’s an e-commerce platform…

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Customer loyalty programmes and the customer data

Data from the Customer Loyalty Programmes is a rich source of information on the current transactions, products and purchasing behaviour in general. Within the framework of Customer Loyalty Programmes, retailers use customer cards. Participants receive certain discounts and other benefits, in return for which the company binds them to itself as far as possible. Using…

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MARKET DATA FROM THE E-COMMERCE REPORT 2015

Only 40% of stationary purchases are made on-line. Swiss on-line trade has increased by only 10% compared to 2014. The value of the goods ordered on-line in 2014 amounts to CHF 5.9 billion and Switzerland features a comparably high on-line affinity (with 62% it is considerably higher than the EU average of 38%). Mobile devices,…

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INDOOR POSITIONING

GPS does not function well indoors because satellite signals in the shop area are diminished by roofs, walls and other objects. Therefore, other solutions must be sought. Although these solutions function in a similar way to GPS, they feature favourable and small senders (Beacons) featuring a signal that covers large areas and can penetrate through…

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GOOGLE ANALYTICS AND ENHANCED ECOMMERCE FUNCTIONS

As is widely known, Google Analytics analyses the origin of visitors, their dwelling time on particular pages of the web page, clicking on links from newsletters and the use of search engines. Thus, Google Analytics enables the more successful monitoring of campaigns. The tool is used by almost 50% of all websites, although it is…

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