Lean Management
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  • Product positioning in 10 steps – the right way for efficient marketing
  • New roles in marketing and sales in SaaS companies
  • Why certain products are successful and others are not
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Marc Gasser
@MarcGasser
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Wohooo namhafte Investoren gefunden - jetzt ist Zeit für die nächste Generation #b2b #Marketing… https://t.co/wI59N1us2m
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Lean Management
  • 1 Strategy & Board
  • 2 Lean management
  • 3 Goal setting
  • Topics
    • Lean Management
    • Digital Transformation
    • Marketing Technology
    • Artificial intelligence
    • Data science
  • Deutsch

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Digital Transformation

14 posts

Digital Transformation is the solving of problems with the best possible (new) technologies. To a certain extent, these processes are also associated with topics such as Agile, Lean Management, Design Thinking and other new ways of working. Problems are considered in a differentiated way.

When it comes to digital transformation, it is primarily about the business units and their processes – but the topic is larger. Thus, in digital transformation solutions are sought or problems are rolled up anew which are solved with the help of technology.

Not to be confused with Digitalization. Digitization itself is only the process of converting analog media into bits and bytes. This mapping of information into a 0 and 1 is accordingly called digitization.

Product Positioning
Marc
  • 14. September 2020

New roles in marketing and sales in SaaS companies

    • Digital Transformation
    • Entrepreneurship
    • Performance management
  • 40 views
  • 5 minute read
Changed roles in Sales Development As CEO of a SaaS company, you have a very large and extensive…
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Predictable Revenue
Marc
  • 14. September 2020

Predictable revenue: Turn your business into a sales machine!

    • Digital Transformation
    • Entrepreneurship
  • 28 views
  • 5 minute read
Predicting revenue – that sounds a bit like a glass ball. But the so-called Predictable Revenue sales model…
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Product Positioning
Marc
  • 14. September 2020

Sales Engineering: The Future of Product Positioning on the Web

    • Digital Transformation
    • Entrepreneurship
  • 15 views
  • 5 minute read
Product positioning is an important task of sales engineering and marketing, which together make a product appear in…
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Sales Development Playbook
Marc
  • 14. September 2020

Why certain products are successful and others are not

    • Digital Transformation
    • Entrepreneurship
    • Marketing Technology
  • 19 views
  • 5 minute read
Summary Sales Development Playbook Which companies win on the market with their products and what is the reason…
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Marc
  • 26. June 2020

Business Intelligence – simply explained

    • Artificial intelligence
    • Data science
    • Digital Transformation
  • 32 views
  • 5 minute read
There are a number of different tools and techniques you can use to analyze and ultimately improve your…
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Marc
  • 26. June 2020

Curriculum 21 and computer science, can the industry breathe a sigh of relief?

    • Digital Transformation
    • Entrepreneurship
  • 18 views
  • 12 minute read
Pilot, astronaut, car mechanic, locomotive driver! This is what enthusiastic primary school pupils sound like when asked about…
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Die Architektur darunter
Marc
  • 26. February 2020

Technical infrastructure in companies

    • Digital Transformation
    • Marketing Technology
  • 16 views
  • 3 minute read
The technical infrastructure in companies is complex and consists of many different elements. Sometimes this is a large…
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Asian woman using smartphone or mobile phone for talking or text
Marc
  • 26. August 2018

The future of Mobile Commerce

    • Digital Transformation
  • 77 views
  • 1 minute read
The future of Mobile Commerce. Interview on top of Rigi.
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Marc
  • 8. June 2017

10 steps to a rapidly growing e-commerce company

    • Digital Transformation
    • Lean Management
  • 117 views
  • 8 minute read
E-commerce has been a runaway success, and it keeps on advancing. This is precisely why the challenges facing companies with regards to strategy, conceptualisation and implementation in the online world must be taken seriously. So, here are ten significant problems and their solutions.
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Marc
  • 19. November 2015

We are building the everywhere commerce platform

    • Digital Transformation
    • Entrepreneurship
  • 8 views
  • 2 minute read
Challenge Enterprise e-commerce faces several challenges today. Systems may have different life cycles, creating conflict between long-term ERP…
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Marc Gasser
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Wohooo namhafte Investoren gefunden - jetzt ist Zeit für die nächste Generation #b2b #Marketing… https://t.co/wI59N1us2m
35 days ago
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Lean Management
Entrepreneurship, Online Marketing & E-Commerce in B2B © Marc Gasser
  • Lean Management
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