Product positioning in 10 steps – the right way for efficient marketing
Sales engineering or sales engineering is an interface between the digital world and the real world. This is…
New roles in marketing and sales in SaaS companies
Changed roles in Sales Development As CEO of a SaaS company, you have a very large and extensive…
Why certain products are successful and others are not
Summary Sales Development Playbook Which companies win on the market with their products and what is the reason…
Sales Engineering: The Future of Product Positioning on the Web
Product positioning is an important task of sales engineering and marketing, which together make a product appear in…
Predictable revenue: Turn your business into a sales machine!
Predicting revenue – that sounds a bit like a glass ball. But the so-called Predictable Revenue sales model…
Pedalix in the NZZ
“ In the case of the vehicles, the electric bikes with 23 exhibits were clearly the favourites. In…
Innovation management in Korea: Korea creates its innovation culture
Marc Gasser Korea’s economy provides ideal conditions for innovation management and is now taking big steps towards its…
The Mountaineer / Article in the Swiss IT Reseller
Marc Gasser sends his employees to the mountains. However, not to take vacations, but to work concentrated and…
Pioneers Club member Marc Gasser at ATTIKA
“In our kitchen of ideas, there is always a buzz” Astina specializes in high-quality e-business and e-commerce platforms.…
Astina participates in Cassiber
Zurich, 2 September 2011 – Astina acquires 25 percent of Cassiber. At the same time, Astina integrates the…
