Lean Management
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  • Product positioning in 10 steps – the right way for efficient marketing
  • New roles in marketing and sales in SaaS companies
  • Why certain products are successful and others are not
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Marc Gasser
@MarcGasser
2K Following
1K Followers
Wohooo namhafte Investoren gefunden - jetzt ist Zeit für die nächste Generation #b2b #Marketing… https://t.co/wI59N1us2m
35 days ago
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Lean Management
  • 1 Strategy & Board
  • 2 Lean management
  • 3 Goal setting
  • Topics
    • Lean Management
    • Digital Transformation
    • Marketing Technology
    • Artificial intelligence
    • Data science
  • Deutsch

Browsing Category

Marketing Technology

9 posts
Sales Development Playbook
Marc
  • 14. September 2020

Why certain products are successful and others are not

    • Digital Transformation
    • Entrepreneurship
    • Marketing Technology
  • 19 views
  • 5 minute read
Summary Sales Development Playbook Which companies win on the market with their products and what is the reason…
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Marc
  • 26. June 2020

Big Data – Simply Explained

    • Data science
    • Marketing Technology
  • 11 views
  • 6 minute read
The quantities, signs or symbols of operations performed by a computer, which can be stored and transmitted in…
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MarTech Marketing Technology
Marc
  • 26. June 2020

The Marketing Technology (MarTech) Landscape 2020

    • Marketing Technology
  • 140 views
  • 6 minute read
Scott Brinker is the Godfather of MarTech. In his lecture in April 2020, he spoke about the Marketing…
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Artificial Intelligence in Marketing
Marc
  • 18. April 2020

How Artificial Intelligence improves your marketing

    • Artificial intelligence
    • Marketing Technology
  • 24 views
  • 9 minute read
Artificial intelligence (AI) is one of the future-oriented technologies. It is indispensable for a comprehensive digital transformation of companies. No matter whether you are in B2B or B2C business. Because without AI, your company will not be able to hold its own against the competition in the long term
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Die Architektur darunter
Marc
  • 26. February 2020

Technical infrastructure in companies

    • Digital Transformation
    • Marketing Technology
  • 16 views
  • 3 minute read
The technical infrastructure in companies is complex and consists of many different elements. Sometimes this is a large…
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CDP Analyze Data
Marc
  • 22. July 2019

Why the Customer Data Platform (CDP) is becoming more important than your CRM

    • Marketing Technology
  • 109 views
  • 4 minute read
The fight against data silos with a Customer Data Platform (CDP).
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Marc
  • 25. June 2015

Customer loyalty programmes and the customer data

    • Digital Transformation
    • Marketing Technology
  • 294 views
  • 2 minute read
Data from the Customer Loyalty Programmes is a rich source of information on the current transactions, products and…
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Marc
  • 25. June 2015

Indoor Positioning

    • Digital Transformation
    • Entrepreneurship
    • Marketing Technology
  • 19 views
  • 1 minute read
GPS does not function well indoors because satellite signals in the shop area are diminished by roofs, walls…
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Marc
  • 4. February 2015

My company on a new digital path

    • Entrepreneurship
    • Marketing Technology
  • 41 views
  • 2 minute read
Rockets, sparklers, seas of lights, the old year … that is all gone. We welcome the new year,…
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Recent Posts
  • Product positioning in 10 steps – the right way for efficient marketing
  • New roles in marketing and sales in SaaS companies
  • Why certain products are successful and others are not
Categories
  • Artificial intelligence
  • Data science
  • Digital Transformation
  • Entrepreneurship
  • Lean Management
  • Marketing Technology
  • Performance management
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Marc Gasser
@MarcGasser
2K Following
1K Followers
Wohooo namhafte Investoren gefunden - jetzt ist Zeit für die nächste Generation #b2b #Marketing… https://t.co/wI59N1us2m
35 days ago
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B2B Content Marketing Report https://t.co/3DDyip60tl #b2b #contentmarketing stay tuned for the B2B Marketing Automa… https://t.co/VCD4xiyedO
55 days ago
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Lean Management
Entrepreneurship, Online Marketing & E-Commerce in B2B © Marc Gasser
  • Lean Management
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  • Artificial intelligence
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  • Marketing Technology
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