Big Data – Simply Explained
The quantities, signs or symbols of operations performed by a computer, which can be stored and transmitted in…
The Marketing Technology (MarTech) Landscape 2020
Scott Brinker is the Godfather of MarTech. In his lecture in April 2020, he spoke about the Marketing…
How Artificial Intelligence improves your marketing
Artificial intelligence (AI) is one of the future-oriented technologies. It is indispensable for a comprehensive digital transformation of companies. No matter whether you are in B2B or B2C business. Because without AI, your company will not be able to hold its own against the competition in the long term
Technical infrastructure in companies
The technical infrastructure in companies is complex and consists of many different elements. Sometimes this is a large…
Why the Customer Data Platform (CDP) is becoming more important than your CRM
The fight against data silos with a Customer Data Platform (CDP).
Customer loyalty programmes and the customer data
Data from the Customer Loyalty Programmes is a rich source of information on the current transactions, products and…
Indoor Positioning
GPS does not function well indoors because satellite signals in the shop area are diminished by roofs, walls…
My company on a new digital path
Rockets, sparklers, seas of lights, the old year … that is all gone. We welcome the new year,…
