The bond with the end customer was strengthened throughout the entire customer journey. By using Aioma’s Customer Data Platform (CDP) to centralize the personal data stored at the touchpoint, Bauwerk Parquet is able to analyze customers and use this knowledge to improve its customer approach.
This is because the data generated via the various touchpoints often remains unused or is not linked to the objects from the ERP, PIM and the information on the architects / investors from the CRM.
4-time awarded at @bestofswissweb 2019: We show the industry how digitalization works & prove absolute innovative power: For this, BOSW was awarded double silver in the categories Business & Marketing and double bronze in the categories Innovation & Usability.