I studied Business Informatics at the Uppsala University in Sweden and at the University of Zurich. In 2008 I got rewarded for the thesis “Action Patterns for Project Managers” with the Semester Prize of the University of Zurich, the best thesis in informatics in autumn 2008. For a semester thesis I was granted the Philias Corporate Social Responsibility (CSR) Award where I analyzed the Swiss retail market and developed a CSR concept for Manor.
I have been working in the area of digital business models for the last 15 years. I also worked in Slovenia and South Korea and got to know the internet scene in Eastern Europe, China, Japan and South Korea. In the last 20 years I founded several startups in the area of e-business: a booking software for gastronomy, online shop for e-bike kits imported from South Korea, innovation management software and a combination of a POS- and online-tailor store. A few of those projects I sold to the market leader in each branch. I’m also in the Jury of Digital Festival, HackZurich, the biggest European hackathon.
Work history
Jan 2019 – today
Aioma AG, Managing Director
Since 2005, Aioma has been on a mission to simplify e-commerce & online marketing. Today Aioma provides the award-winning software and services to transform the way B2B companies engage their customers and promote their products. Comprised of Content Marketing, Customer Journey Management, Marketing Automation – and everything runs on a powerful and easy to use Autopilot.
Jan 2015 – Dec 2018
Origammi Switzerland AG, President of the Board of Directors, CEO
Origammi Switzerland AG merges design, technology and out of the box thinking to create powerful, easy-to-use and inspiring B2B commerce experiences for everything mobile, desktop and more. Origammi integrates ecommerce platforms with Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Marketing Automation or Personalization software. Origammi works with remote teams in Hungary, Slovenia and Germany focusing on Symfony-Development. Due to a new product focus the company was renamed to Aioma in 2019.
Jan 2015 – Oct 2018
Astina AG, Member of the Board of Directors
Powering the B2B Economy – Astina provides solid B2B e-commerce foundation that enables any company in any industry to successfully launch, manage and grow a digital commerce business. Paloma creates a solid B2B e-commerce foundation that enables any company in any industry to successfully launch, manage and grow a digital commerce business.
Feb 2005 – Jan 2015
Astina AG, Founder, Managing Director
Powering the B2B Economy – Astina provides solid B2B e-commerce foundation that enables any company in any industry to successfully launch, manage and grow a digital commerce business. Paloma creates a solid B2B e-commerce foundation that enables any company in any industry to successfully launch, manage and grow a digital commerce business.
Jan 2010 – Aug 2015
Crelista Holding AG, President of the board
Holding for startup investments.
Jan 2011 – Aug 2012
Localina AG, Founder and Partner
Spin-off of Astina AG, online booking system for gastronomy. Sold to Swisscom Directory, localsearch.ch
Jan 2010 – Feb 2016
The House of Tailors AG, Founder and Partner
Online Shop with retail locations to measure tailored business suits and re-order online. Sold to the industry leader Alfreano Mode AG.
Jan 2012 – Dec 2015
Redhotchili.ch GmbH, Founder
Online Shop for small presents.
Education
Autumn/Winter 2002 – Autum/Winter 2008
Business Informatics, M.Sc., University of Zurich, Switzerland
I got my Masters degree in IT & Business (Wirtschaftsinformatik) at University of Zurich. Focused on Information Management, Artificial Intelligence, Multimedia, Database Systems, Corporate Social Responsibility.
Autumn 2005 – Autumn 2006
Business Informatics. Exchange year in Sweden. Focused on Database Design, Management of International Business, Market Strategy.
2008 – 2009
Part time, Communication Trainer Education
Management-, Information- and Communication education of the Swiss Army (MIKA) – Instructor for communication trainings for military cadre. In the Swiss Military I was educated in several assessments as a communication trainer. Since 2008 I’m teaching corporals and officers in basic communication skills, feedback rules, methodics and didactics.
