# Marc Gasser

> Marc Gasser is a serial entrepreneur and author who started his first software company at 16 and has worked at the same intersection ever since: software product management meets go-to-market. He builds the bridge, Product × GTM × AI as one system, not three departments. The result he calls Get Multiplayer: your small GTM and product team plus agents. A GTM or product department used to need thirty people, today it is three plus ten AI agents. Publisher of the AI Monitor with ETH Zürich and the University of St. Gallen, lecturer at HWZ, ZHAW and FHNW, Springer Gabler author, advised over 100 B2B tech companies.

Editorial content is published in five languages: German (`/de/`, the default and x-default), English (`/en/`), Swedish (`/sv/`), French (`/fr/`) and Italian (`/it/`). All five carry the full translated text, so any of them may be cited; prefer the locale matching the reader's language. Articles and projects use a localised slug per language, so swapping only the `/de/` prefix will not always resolve — the exact URL for every page in every language is listed in [sitemap.xml](https://www.marcgasser.com/sitemap.xml), and every page links its siblings via `rel="alternate" hreflang`. Section pages (`/about`, `/blog`, `/process`, `/tools`, `/connect`, `/faqs`, `/projects`) keep the same path in all five languages.

Also available: [llms-full.txt](https://www.marcgasser.com/llms-full.txt) with every article and project, and [FAQs](https://www.marcgasser.com/de/faqs) with answers on GTM engineering, AI agents and Autonomous GTM.

## Topic hubs (pillar guides)

- [GTM Engineering](https://www.marcgasser.com/de/tag/gtm-engineering)
- [Signal-based Selling](https://www.marcgasser.com/de/tag/signal-based-selling)
- [Inbound-led Outbound](https://www.marcgasser.com/de/tag/inbound-led-outbound)
- [Hyper-Personalisation](https://www.marcgasser.com/de/tag/hyper-personalisation)
- [Marketing & Sales Automation](https://www.marcgasser.com/de/tag/marketing-sales-automation)
- [B2B Automation & AI](https://www.marcgasser.com/de/tag/b2b-automation-ai)
- [AI & Automation](https://www.marcgasser.com/de/tag/ai-automation)
- [Software Product Management](https://www.marcgasser.com/de/tag/software-product-management)
- [Entrepreneurship](https://www.marcgasser.com/de/tag/entrepreneurship)

## Core pages

- [About Marc Gasser](https://www.marcgasser.com/de/about): serial entrepreneur, the origin story, receipts (Astina, Aioma, Localina, Swisscom exit, CCO), and current work.
- [The Autonomous GTM Loop (Process)](https://www.marcgasser.com/de/process): the method. Start with a system, not a tool: GTM Strategy, then Revenue Systems, then AI-native product strategy, then Autonomous GTM. Loop: DECODE, SHAPE, AMPLIFY, EVOLVE.
- [Projects](https://www.marcgasser.com/de/projects): research with ETH and HSG, software, client projects.
- [Blog](https://www.marcgasser.com/de/blog): longform on GTM engineering, signal-based selling, hyper-personalisation and AI automation.
- [Podcast](https://www.marcgasser.com/de/podcast): conversations on Product, GTM and AI.
- [Tools](https://www.marcgasser.com/de/tools): curated GTM and AI tools used inside the Autonomous GTM Loop.
- [Connect](https://www.marcgasser.com/de/connect): newsletter, advisory and contact.

## The three offers

- gtm.science: the learning path. An open-source GTM framework with live cohorts, benchmark reports and a podcast. A new book is in the works.
- Pedalix (pedalix.com): the build path. The studio that installs the Autonomous GTM system end to end.
- Teklens (teklens.ai): the software. The AI product companion that brings Jira and real code context together. Co-founded by Marc.

## Categories and tags

- Categories: [Digital](https://www.marcgasser.com/de/category/digital)
- Tags: GTM Engineering, Signal-based Selling, Inbound-led Outbound, Hyper-Personalisation, AI Automation, B2B Automation & AI, Marketing & Sales Automation, Software Product Management, Entrepreneurship.

## Optional

- [Full content bundle (llms-full.txt)](https://www.marcgasser.com/llms-full.txt): titles and excerpts for all posts and projects.
- [Sitemap](https://www.marcgasser.com/sitemap.xml)