Next to a e-commerce business with traditional webpage and online shop, the target of Navyboot was to connect with their clients through various channels in a mostly mobile environment. The entire shopping experience needed to be improved and also the conversion rate needed to be increased. At the same time, all processes in the back-end and service area were to be simplified and to be designed in a more efficient way.
We have started from scratch and developed a flexible online shop which focusses on the mobile user. The new framework can be optionally used for different international markets. It integrates ERP (enterprise resource planning) and PIM (product information management) and also offers an optimised tracking, analytics, and reporting function. The service engine ensures a simple integration of interfaces to the online shop.