Category

Customer Journey

10 steps to a rapidly growing e-commerce company

E-commerce has been a runaway success, and it keeps on advancing. This is precisely why the challenges facing companies with regards to strategy, conceptualisation and implementation in the online world must be taken seriously. So, here are ten significant problems and their solutions.

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The paradigm shift for rapidly growing e-commerce companies

We’re living in a new era Nowadays, speed and flexibility are the most important advantages to have over your competitors: Changing customer demands, the rise of the mobile internet and the increasingly shorter innovation cycles present companies with a real challenge: creating an organisational and technical structure that is both fast and agile. The winners…

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Kaufverhalten der Digital Natives

Arbeitswelt: Kundenidentifikation und -bindung werden immer wichtiger: Tante Emma kommt digital zurück. “Je stärker die Arbeitswelt digital geprägt wird, desto mehr beeinflusst sie auch die Denkprozesse sowie das Kaufverhalten zumindest der Digital Natives. Denn man gewöhnt sich an die Informationsverfügbarkeit in den digitalen Kanälen und ist dann enttäuscht, wenn man im Laden aufgrund fehlender Identifikation…

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My company on a new digital path

Rockets, sparklers, seas of lights, the old year … that is all gone. We welcome the new year, which has only just began. From 1 January we can offer you much more because the E-Business Department of Astina has been united with Origammi after 10 years of operation. We have thus began a brilliant new year…

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