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General

The future of Mobile Commerce

This time, an interview with Oliver Stäcker during a short hike to Rigi at 1’800m. Oliver Stäcker, mobile enthusiast, lecturer about mobile marketing and conceptual head of Gotomo. Marc Gasser on the road with the CEO. Away from daily business out in the nature, an inspiring atmosphere for an interview about ecommerce. Make a transfer…

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XING has a new content marketing format: Swiss branch-insiders publish their know-how

XING is a business network with more than 10M users. They just launched XING insiders, a group of experts that publishes articles about their branch. Currently there are more than 60 experts who share their know-how.There are Opel-CEO Karl-Thomas Neumann, Digital-Life-Design-Conference founder Steffi Czerny and DAX-finance expert Dirk Müller. From Switzerland there are fintech investor…

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10 tips to ease the painful start as developer

What I wish I had known from the start. Mentioned below are my top 10 tips – hopefully this will prevent a fellow junior developer from getting off on the wrong foot. #1 Get an overview of what you need to know So you want to be a developer? Great, time to hit the books!…

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WE ARE BUILDING THE EVERYWHERE COMMERCE MACHINE OF THE FUTURE

CHALLENGE Enterprise e-commerce faces several challenges today. Systems may have different life cycles, creating conflict between long-term ERP solutions and faster paced online store front-end developments. Innovation is impaired by old platforms in need of upgrades. In addition, customers demand seamless experiences across all channels and on all devices. ORIGAMMI Luckily, there’s an e-commerce platform…

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Customer loyalty programmes and the customer data

Data from the Customer Loyalty Programmes is a rich source of information on the current transactions, products and purchasing behaviour in general. Within the framework of Customer Loyalty Programmes, retailers use customer cards. Participants receive certain discounts and other benefits, in return for which the company binds them to itself as far as possible. Using…

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INDOOR POSITIONING

GPS does not function well indoors because satellite signals in the shop area are diminished by roofs, walls and other objects. Therefore, other solutions must be sought. Although these solutions function in a similar way to GPS, they feature favourable and small senders (Beacons) featuring a signal that covers large areas and can penetrate through…

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Lehrplan 21 und Informatik, kann die Branche aufatmen?

Pilot, Astronaut, Automechaniker, Lokomotivführer! So klingen begeisterte Primarschüler wenn sie nach den Berufswünschen gefragt werden. Sie scheinen ganz genau zu wissen, was sie später einmal werden möchten. Die häufigsten Berufe haben mit Naturwissenschaften oder mit Technologie zu tun (Martin Süess, 2013). Bei genauerem Hinschauen, findet man etliche Angebote rund um das Thema Bildung und Technik,…

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