Projects

GTM & growth

Marketing Automation Report: the largest MA and AI study in the DACH region

Since 2021 I have been a co-author of the Marketing Automation Report, the largest study on marketing automation and AI in the DACH region. Across four editions and more than 1,200 surveyed B2B companies one pattern holds: maturity rises slowly, the gap between front-runners and the rest widens fast.

GTM & growth

Sales Efficiency Report 2025: six dimensions of efficient B2B sales

The Sales Efficiency Report 2025 is our benchmark study on B2B sales in the DACH region, built with SalesPlaybook and partners. 191 companies, six dimensions, an overall score of 25 percent. The message: most teams still work by hand while AI reshapes the sales process.