Blog on Product, GTM and AI
One idea per post. Workflows, processes and real moments from B2B software, at the intersection of software product management and go-to-market.
One entry point per topic: plainly explained, with all related articles.
Marketing & Sales Automation
23 articlesRoutine work in marketing and sales runs automatically while your team focuses on conversations.
Software Product Management
8 articlesDeciding what gets built and why: from positioning to the team that ships.
B2B Automation & AI
12 articlesWhere AI creates real value in B2B, and why data is the foundation.
AI Automation
10 articlesAutomating workflows with AI helpers: from your first agent to a team of agents.
Entrepreneurship
10 articlesBuilding companies, told honestly: decisions, leadership, growth and the hard moments.
GTM Engineering
14 articlesBuilding customer acquisition as a system instead of a pile of tools and luck.
Hyper-Personalisation
9 articlesContent and outreach adapt to every customer, automatically and still relevant.
Inbound-led Outbound
9 articlesYour content warms the market, your outreach harvests: both engines in one loop.
Signal-based Selling
9 articlesContacting companies when visible signs show the timing is right.
Latest articles
How to Get Started with AI in B2B Sales
Two AI skills do the heavy lifting in B2B sales: deploy agents that handle research and outreach, and own distribution so buyers hear from you first.
Agentic GTM and Product Engineering: From 30 to 3
AI made execution cheap. The bottleneck is now leadership and context, when ten agents run at once. How I run GTM and product departments with three professionals plus agents instead of thirty people. Plus three ways to put it in place.
Perfect Your Sales Pitch with April Dunford
April Dunford's sales pitch framework is not a pitch trick. It is the first build phase of a GTM team. Get positioning right and you hand humans and AI agents the same foundation.
GTM Ticket Anatomy in the Age of Autonomous Agents
A GTM ticket in 2026 is not a task form, it is a context container. It loads itself across four phases until a human and an agent can run it without a single question. The brief is the truth. AI only scales how badly you brief.
AI Is Killing Outbound: What LinkedIn Can Still Save
Agents have made classic outbound nearly free in 2026. The inbox is jammed and reply rates are falling. The bottleneck is not the writing, it is context and reputation. What LinkedIn can still save when everyone runs the same machine.
The Spotify Model in Product Management: Why It Will Not Work for You
Spotify's squad model is one of the most copied product management frameworks. And one of the most failed. With AI agents in 2026 you do not need it anyway. Three people plus agents run what used to take a thirty-person tribe.
MQLs Do Not Work: Qualified Pipeline Instead of Lead Theatre
MQLs drive a wedge between marketing and sales and produce reporting nobody uses. If you build a GTM team, you build pipeline quality, not MQL volume. Defining the pipeline is a leadership task, not a reporting metric.
Build a SaaS Product in 90 Days: Narrow, Honest, Shipped
Ninety days is enough to ship a SaaS product. Not everything you would like, but the part people pay for. Three people plus AI agents build what used to need a dozen. Narrow, honest, shipped beats broad, perfectionist, unwritten.
Inbound vs Outbound Marketing for More B2B Sales
Inbound or outbound is the wrong question. In 2026 it is a question of orchestration: who steers which machine, on what truth. How inbound-led outbound runs both engines on one foundation and turns cold contacts into warm leads.