Marc Gasser · Product × GTM × AI
Get Multiplayer. On course, together.
AI makes individual tasks faster. Shared knowledge keeps product, sales and agents on course.
For tech entrepreneurs, I share analyses, tools and lessons from building software companies. For your next decision.
01 / The climb
Wrong, faster.
Sales promises something other than what product plans. Everyone uses AI, and you're still holding the shared direction together by hand.
02 / Overview
Before the next AI project:
get the overview.
Before you sign off budget, you want to know which problem you actually need to solve. My analyses show how target customers, product positioning, sales and AI fit together.
03 / Preparing to launch
Climb. Read the signals.
Take off.
- Get the overview. Compare the tools and GTM strategies of other software companies.
- Read the signals. Follow cases, assumptions and decisions from the blog and newsletter.
- Choose the next step. Learn it yourself, have it built or use software.
04 / Take-off
One shared picture.
Now take off.
Customer knowledge, goals and decisions form the shared foundation. People and agents build on it.
05 / In flight
I look behind
the tool stack.
In my analyses you see a company's target customers, buying reasons and sales channels together. So you can judge where AI fits the business.
05 / Flight route
People decide.
Agents prepare.
People set goals, decide and approve. Agents prepare and take on recurring tasks. Shared goals and shared context hold the work together.
06 / Landing
From practice.
For your next decision.
I'm Marc. Here I share what I learn about product, sales and AI while building software companies.
Product × GTM × AI | Building B2B software companies with humans + AI agents | Co-Founder @ Teklens, Pedalix · Innosuisse Expert · Author | Hike & Fly Pilot
The stack
Your tools. One system.
Shared knowledge connects your tools. Agents prepare and handle routine work. People set goals, check results and approve.
Human Quality Gates: people review and approve.
Set the goal → Review the draft → Approve.
See for yourself
Open it. Follow the logic. Judge for yourself.
From practice
Look at product, sales and growth together.
The questions change as the company grows: Does anyone need the product? Does sales work? Can the business be repeated?
Advised over 100 fast‑moving B2B tech companies.
«Marc & Valentin haben uns mit Best Practices und einem effektiven Ausführungsplan beim Wachstum geholfen. Die Zusammenarbeit mit ihnen hatte einen ROI in weniger als 2 Monaten! Die grössten Auswirkungen waren die Steigerung der Produktivität unseres Teams und der Vertriebspipeline.»
Adrian Kyburz
Head of Revenue, Xorlab
From a Pedalix engagement led by Marc Gasser & Valentin Binnendijk
«Die Zusammenarbeit mit Marc und Valentin war zu jedem Zeitpunkt höchst professionell und hat mir auch viel Spass gemacht. Ich kann Pedalix auch für andere Firmen empfehlen, die auf der Suche nach innovativen Wegen in der B2B-Vermarktung sind.»
Eberhardt Weber
Founder & CEO, Emporix
From a Pedalix engagement led by Marc Gasser & Valentin Binnendijk
«Marc Gasser ist regelmässig für uns und unsere Mandanten im Einsatz. Er zeigt ihnen, wie man Engpässe in der Buyer Journey identifiziert, effektiv eine qualifizierte Pipeline aufbaut und Kaufsignale erkennt. Seine klaren Strategien und Hands-on Workshops haben bereits viele unserer Mandanten weitergebracht.»
Lutz Thalmann
Geschäftsführer, Axel Springer Corporate Solutions
From a Pedalix engagement led by Marc Gasser
Springer Gabler author · Lecturer at HWZ, ZHAW & FHNW · Innosuisse expert · AI Monitor with ETH Zurich & HSG · Advised 100+ B2B tech companies
Research
AI Monitor. Research with ETH Zurich and the University of St. Gallen.
Where do B2B companies really stand on AI? We measure AI readiness across 6 dimensions. Basis: 165 valid responses, analysed with ETH Zurich and HSG. The insights flow straight into my work.
More about the AI MonitorPodcast
The AI GTM Lab Podcast.
Marc Gasser in conversation with founders, operators and strategists about product, GTM and AI. Its home is gtm.science/podcast.
Operators I have interviewed on the podcast.
Founders, GTM leaders and practitioners: honest conversations about what actually works.
See all guestsResources
Read before you build.
One idea per post. Workflows, processes and real moments from B2B SaaS in DACH and the EU.
Three doors
Learn. Build. Use the software.
Three ways to take the next step.
Learn: gtm.science · Have it built: Pedalix · Use the software: Teklens