Product × GTM × AI

Get Multiplayer.

Humans set goals, decide and approve. Agents prepare and do the repeatable work. Shared goals and shared context keep them working together.

I build B2B software companies with humans + agents. With software founders, CEOs, GTM and product leaders. And I lead until it runs without me.

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[01] Serial Entrepreneur · [02] 20 years Product × GTM · [03] Zurich

Why different

A system that stays.

Most companies treat product and sales as two worlds. Product builds, sales sells, and in between sits a gap that stalls growth. Almost always the same cause: fragmented context. Positioning lives in slides, decisions in meetings, and every agent starts from zero.

The old reflex: hire more people.

A small team runs what used to need a department.

Single-player AI: everyone briefs their own agent in private.

Humans and agents work from one shared context.

As an order of magnitude from our setups: where a GTM and product team used to need a whole department, a few professionals now work with their agents from one shared context.

The problem

Product, GTM and AI share a problem: fragmented context.

Product knows one part. Sales knows another. Agents get briefed in separate chats, and AI can make the noise louder. Get Multiplayer puts everyone on one shared context.

Recurring Revenue

The stack

15 tools. One system. Led by humans.

Data, CRM, outreach and automation, connected by one shared context. Humans set the goals and approve, agents prepare and do the repeatable work.

GTM stackAgentsShared context

+ more

GTM stack

n8n

Valley + more More tools

repeatable work by

Agents

Claude Code

Paperclip

Cursor

OpenClaw + more More tools

Browse the full AI tools directory

Receipts

Advised over 100 B2B tech companies. For example Emporix, Xorlab and United Security Providers.

+100 %

revenue growth at Emporix, supported during the engagement

< 2 months

to ROI at Xorlab

From Pedalix engagements led by Marc Gasser & Valentin Binnendijk.

Adrian Kyburz
Head of Revenue, Xorlab
From a Pedalix engagement led by Marc Gasser & Valentin Binnendijk

Eberhardt Weber
Founder & CEO, Emporix
From a Pedalix engagement led by Marc Gasser & Valentin Binnendijk

Lutz Thalmann
Geschäftsführer, Axel Springer Corporate Solutions
From a Pedalix engagement led by Marc Gasser

Springer Gabler author · Lecturer at HWZ, ZHAW & FHNW · Innosuisse expert · AI Monitor with ETH Zurich & HSG · Advised 100+ B2B tech companies

Research

AI Monitor. Research with ETH Zurich and the University of St. Gallen.

Where do B2B companies really stand on AI? We measure AI readiness across 6 dimensions. Basis: 165 valid responses, analysed with ETH Zurich and HSG. The insights flow straight into my work.

More about the AI Monitor

The three doors

One goal, three doors.

I build Get Multiplayer in three places: Teklens is the software, Pedalix builds and hands over, the AI GTM Lab teaches and researches.

Learn: the lab

The AI GTM Lab on gtm.science: the GTM Playbook «The Science of GTM», the open 12-lever framework for Autonomous GTM, keynotes and the AI GTM Lab Podcast. The book on it is coming in 2027.

Visit the AI GTM Lab

Done for you: the studio

My company for custom software and AI transformation. We build systems for product and GTM teams and hand them over. Core executive offer: the AI Strategy Lab.

Go to Pedalix

Current focus

The software: product

Teklens is the shared Product Brain for your software team: shared memory for people and AI agents. It keeps product conversations, Jira and code connected and current. Co-founded by me, I am building the team. Hiring now.

Go to Teklens

Done for you: Pedalix · Learn: AI GTM Lab (gtm.science) · The software: Teklens

Podcast

The AI GTM Lab Podcast.

Marc Gasser in conversation with founders, operators and strategists about product, GTM and AI. Its home is gtm.science/podcast.

Trust

Operators I have interviewed on the podcast.

Founders, GTM leaders and practitioners: honest conversations about what actually works.

See all guests

To the podcast

Resources

Read before you build.

One idea per post. Workflows, processes and real moments from B2B SaaS in DACH and the EU.

All articles

2026-09-10

The State of Go-to-Market in 2026

The state of go-to-market in 2026 fits in three shifts. Hybrid motions are the default, and high-growth companies add a self-serve entry that already brings in about 20% of revenue, more than twice the peer average. Pricing and pay follow: 48% run hybrid pricing, and AEs are increasingly paid on net revenue and retention. Growth is reaccelerating and deals close six weeks faster, but contracts get shorter. The companies pulling ahead have AI embedded in the funnel: higher quota attainment in every segment, with smaller teams.

2026-09-03

B2B homepage positioning: do's and don'ts from 147 rewrites

I analysed 147 before/after rewrites of B2B homepages. Four faults explain almost every one: too broad, no named enemy, outcomes instead of mechanics, no problem. The rewritten pages follow a nine-block skeleton in a fixed order. From that I derived the rules for homepage messaging: a do's-and-don'ts table for every layer of the page, plus three tests and a checklist to run before your homepage goes live.

2026-08-25

The Enterprise Sales Process: 15 Steps to the Close

An enterprise sales process isn't a CRM funnel with intro, demo, proposal and contract. Those are forecasting buckets. The real process follows the customer's buying process: find a sponsor, gather context, build the demo together, manage the pilot closely, build internal consensus and factor in procurement early. The most important lever isn't the pitch anymore. It's having an information advantage that makes the deal easier for the customer.

The newsletter

One operator note a week. No hype.

What broke at a client this week. How a small team delivers with agents. What a founder asked. For GTM and product people in DACH and the EU.

No spam. Unsubscribe anytime.