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Product × GTM × AI. AI agents take over execution. Humans retain strategy. Founder-led sales becomes a revenue system that works without the founder in every deal. That's Autonomous GTM.
Product Sense & AI Product Strategy. AI has changed who can build. Not what should be built. The ability to decide – what the market actually wants to buy, what deserves resources, what gets scrapped – is the new bottleneck. Not development speed. Not tooling. Judgement.
I work with product managers on what AI cannot replace: qualitative interviews, quantitative surveys, roadmap prioritisation based on impact and feasibility. Validation with synthetic users before productive code is written. Agentic engineering workflows that deliver prototypes in hours instead of sprints.
The result: a product team that validates faster, produces fewer misguided developments, and does not lose touch with the market.
Go-to-market (GTM) is not a department. It is an engineering discipline. Positioning that comes from real customer interviews, not from the meeting room. ICP definition based on data, not assumptions. Signal-based outbound instead of cold calling from lists. Inbound systems that deliver qualified pipeline, not newsletter subscribers. I design end-to-end revenue architectures: from the first customer conversation to conversion flows to sales qualification. A machine you can measure and control. Not a campaign you have to repeat.
The result: a revenue system that scales – regardless of whether the founder is in the room.
Agentic engineering instead of vibe coding. The use of AI models with a clear P&L impact and strict governance. I help B2B software companies use AI across products and sales – with the EU AI Act, Swiss regulations and GDPR built in from day one. Not added on later. Before the audit.
The result: AI-supported product and sales processes that satisfy customers and regulators.
When Product × GTM × AI come together. AI agents take over execution. Humans retain strategy. The result is not a single project. It is an operating system. Founder-led sales becomes a revenue system that works without the founder in every deal. Not sometime in the future. This is Autonomous GTM.
Understand the market before you build. Qualitative customer interviews, quantitative surveys. ICP definition. Competitive analysis. Positioning canvas. The market tells you what to build – if you ask the right questions. Most people don't. They build first and ask questions later. → You know who you are building for and why they buy.
Validate before scaling. AI readiness assessment. Roadmap prioritisation. Test prototypes with synthetic users. Agentic engineering workflows. Identify bad investments before they end up on the roadmap. The most expensive line of code is the one nobody needs.→ You build what the market demands – not what the team thinks it needs.
Test messaging. Build revenue. Signal-based outbound. Inbound systems. Content that generates pipeline, not just reach. Discovery calls. Conversion flows. Sales qualification. Sales stops being improvised. It becomes systematic.→ Your sales team delivers a qualified pipeline – repeatable, measurable.
Automate. Document. Scale. AI agents for execution. People for strategy. The Human + AI Playbook for your team. Document the growth loop. Use performance data as a basis for decision-making. The goal was never a campaign. The goal is a system that loops. → Your GTM is running. Even when you're not in the room.
Hello, I'm Marc Gasser – Nine start-ups. Three exits. Two expensive crash courses. This is my experience with product management, go-to-market and machine learning.
I am also the author of the book Sales & Marketing Automation for B2B Entrepreneurs (Springer Gabler) and editor of various benchmark reports (such as Marketing Automation Report, AI Monitor).
As a lecturer, Innosuisse expert and podcast host at the intersections of “Product × GTM × AI” for autonomous GTM in B2B, I combine my knowledge of business informatics with my passion for artificial intelligence to make B2B companies more efficient. With my international experience and in-depth understanding of the challenges in operational B2B, I help companies automate their product and sales processes, build revenue teams and establish a robust AI data foundation.
These strategies and leadership skills enable companies to focus on strategic deals, build an efficient sales funnel, and make informed decisions throughout the buyer journey.
My passion for hike & fly reflects important skills such as adaptability, continuous learning, and effective decision-making, which are essential in both paragliding and business.
I began my entrepreneurial journey at the age of 16 and have since founded numerous software companies and advised more than 100 B2B organisations worldwide. My focus is on using powerful automation that enables companies to maximise their chances of significant growth without high investment.
Planning and implementing software projects in marketing and sales since the age of 16.
Helped over 100 B2B tech companies as agency owner, software integrator and auditor.
My top 3: Family adventures, novel marketing and sales tech, and quality time in the Swiss alps.
I work based on experience and data. My strategies are based on facts and market data, scientific benchmarks and applied research in the European mid-market. Here is the essence of this work.
It all starts with a conversation.
“The collaboration with Marc was highly professional at all times and was also a lot of fun. I can also recommend Marc to other companies that are looking for innovative ways in B2B marketing.”
“Marc has made a decisive contribution to externalising United Security Providers' internal expertise and enriching CRM data. The ability to not only reach our target group, but also to maintain a valuable dialogue on an ongoing basis, has significantly strengthened our market presence.”
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