Your instinct is to stick with the status quo rather than take the risk of a bad investment. As you read this, your competitors are probably scrolling through similar pages and wondering, "Should I take the plunge?" It's a balancing act between a complex menu of options, from paid social media ads to organic content. And of course, the ubiquitous AI is a wildcard factor that gives you pause. Almost as if "they're watching you. "You could, of course, opt for the safe route: more sales, more events, more of the old familiar. But here are the pros and cons:The world of marketing automation and AI is a labyrinth of opportunities and risks.