About Marc Gasser: serial entrepreneur and author
Twenty years at the intersection of software product management and go-to-market. AI is now the third dimension. I build B2B software companies with humans + agents.
The problem
Product, GTM and AI have the same problem: fragmented context.
Product knows one part. Sales knows another. Every AI agent starts a new chat from zero. Decisions live in meetings, feedback in tickets, positioning in slides. AI does not fix that. It makes it faster and louder.
I have worked for twenty years at the intersection of software product management and go-to-market. AI is now the third dimension. The pattern is the same on both sides: the bottleneck is no longer building or selling. It is keeping product, GTM, people and agents on the same current knowledge.
Get Multiplayer
I call the answer Get Multiplayer. Humans set goals, decide and approve. Agents prepare and do the repeatable work. Both work from one shared context instead of a dozen private chats. That is how a small team runs what used to need a department.
Three places
I build this in three places. At Teklens, which I co-founded, we build the shared Product Brain for software teams: shared memory for people and AI agents. At Pedalix we install it in product and GTM organisations and hand it over. In the AI GTM Lab I share the framework, the AI GTM Playbook, and podcast about it.
Receipts, not CV
First software company at 16. Astina, Aioma and Localina built from zero, the Localina CRM sold to Swisscom, a company of several hundred people co-run as CCO. Several exits, a few crash landings, and I learnt as much from both.
Springer Gabler author of «Automation von Marketing und Sales für B2B-Unternehmer»; the next book, on the GTM Playbook, is coming in 2027. Publisher of the Marketing Automation & AI Readiness Report (AI Monitor) with ETH Zürich and the University of St. Gallen. Innosuisse expert. Lecturer at HWZ, ZHAW and FHNW. Advised over 100 B2B tech companies.
Off the clock
An avid hike & fly pilot, I have learnt that business and paragliding have a lot in common: read the conditions, take calculated risks, stay calm when the air gets turbulent. When my feet are on the ground, I am probably trying to convince someone that MacGyver is the greatest problem-solver of all time.
Get in touch.
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