How AI and automation are transforming B2B revenue teams
Selected projects that push boundaries, combine technology and creativity and create real, sustainable success in B2B.
GTM.Science
The lab for autonomous go-to-market: framework, software, podcast and research in one place.
GTM OS — the software behind the lab
The AI-native GTM operating system: context workspace, roadmap as 12 projects, an org chart of humans and AI agents — with A.N.A.
AI Monitor
Research project with ETH Zurich and the University of St. Gallen: AI readiness across 6 dimensions, benchmarked against 200+ B2B companies.
Establishment of a software nearshore location in Slovenia
As Managing Partner of Astina, Marc Gasser established a nearshore software development site in Slovenia with up to 30 developers, recognized as one of the largest greenfield investments in the country at the time.
Machine learning for customer experience in omnichannel e-commerce
The IDDASS project (2016 to 2017), with the University of Geneva and CTI/Innosuisse, developed a software library. It analyzes customer behavior during in-store shopping sessions and combines indoor positioning with behavioral pattern recognition.
From idea to product: How Localina defined Web 3.0
In 2006, four business informatics students from the University of Zurich launched Localina, an ontology-based recommendation system that redefined online search through semantic web technology and was later adopted by Swisscom.
Podcast: B2B Marketing & Sales Automators
The podcast about automated marketing machines and sales systems. We show how B2B teams use AI to automate routine work, find buy-ready leads and build a qualified pipeline.
Excursions to other (corporate) cultures: Marc Gasser and his experiences in South Korea
Marc Gasser spent half a year in South Korea selling an innovation management platform. The concept runs against Korea's traditional, hierarchical corporate culture.
My first book: Marketing Automation for B2B Entrepreneurs (Springer Gabler)
A guide by Marc Gasser and Laura Mäder on automating B2B marketing and sales with the digital B2B roadmap. Developed from over 100 digitization projects.
The mountaineer, article in Swiss IT about mountain sprinting with software teams
A Swiss IT profile of Marc Gasser's unique mountain-based project methodology at Astina, where programmers travel to the Valais Alps for intensive development sprints away from office distractions.