SMART Goals Influence Business Success
Why do companies need goals? Clearly defined goals help us to align our actions and…
Data Science: Why Data Analytics Brings Companies Forward
At a time of rising costs and increasing competitive pressure, it is important to make the right decisions in the company quickly and proactively.
Differences between American and European technology companies
Hike&Fly – the video interview A hike to the Hohe Kugel, a 1645 m high mountain in the…
Why the Customer Data Platform (CDP) is becoming more important than your CRM
The fight against data silos with a Customer Data Platform (CDP).
SMART Goals Influence Business Success
Why do companies need goals? Clearly defined goals help us to align our actions and activities. For example,…
EFQM as the basis of digital transformation
The EFQM model is a quality management system. It was developed in 1988 by the European Foundation for…
The Marketing Technology (MarTech) Landscape 2020
Scott Brinker is the Godfather of MarTech. In his lecture in April 2020, he spoke about the Marketing…
Big Data – Simply Explained
The quantities, signs or symbols of operations performed by a computer, which can be stored and transmitted in…
Solving intricate innovation problems with Design Thinking
Introduction Whether through the effects of globalisation or technological changes, our society, and thus our economic life, is…
How the Balanced Scorecard Helps Companies Live Mission, Vision and Strategy
Every entrepreneur would claim that he has a vision, a mission and a clear strategy for his company.…
What’s the point of machine learning? An attempt at explanation
Switzerland, Germany and Austria are a little hesitant about the use of new technologies – it has been…
The importance of Kanban for companies
The popularity of Kanban Kanban has become one of the most popular working methods in companies in recent…
KPIs for corporate governance?
Digitalization is changing our business world and increasingly presenting entrepreneurs with new and complex challenges. In order to…
Business Intelligence – simply explained
There are a number of different tools and techniques you can use to analyze and ultimately improve your…
