Firmable is a specialized B2B database and sales intelligence platform primarily focused on the APAC market (Australia and New Zealand). Founded in 2023 and headquartered in Melbourne, the company offers access to over 3 million verified businesses and 25 million decision-makers in the region. The platform addresses the problem of inaccurate or outdated global data for local markets by prioritizing local data quality, including local mobile numbers and matching with the Australian Do Not Call Register. Core features include AI-powered searches for creating Ideal Customer Profile (ICP) lists, tracking buying signals such as role changes or funding rounds, and integration with popular CRM systems like HubSpot and Salesforce. Customers report a significant increase in outreach efficiency and improved data quality compared to global competitors.

Firmable Review 2026: The Best B2B Data Source for the APAC Region?

Key Feature Rating & Critique Best suited for Local APAC Data Sovereignty 4.5/5 - Excellent data, sometimes high price Sales teams in Australia/NZ

Introduction & Conclusion

Firmable has established itself as the definitive B2B database for Australia and New Zealand by 2026. With access to over 3 million companies, it offers a depth that global competitors often lack. The bottom line: Indispensable for regional targeting, but comes with costs that can be a hurdle for startups.

Positive User Experiences

• Excellent Data Quality: Users praise the accuracy of local contacts compared to ZoomInfo.
• Excellent Support: The Australian team is described as responsive and solution-oriented.
• Smart Buy Signals: The AI-powered signals help teams make contact at the right time.

Negative User Experiences

• Outdated Datasets: Occasionally, users report inaccurate or outdated information.