FAQs

Autonomous GTM, Pedalix, the AI GTM Lab (gtm.science), teklens.ai and working with me.

What is «Autonomous GTM» and who is it for?

Autonomous GTM is the AI GTM Lab's goal state for B2B software companies: a go-to-market that runs as a system. Humans set goals, decide and approve. Agents prepare and do the repeatable work, such as ICP detection, outbound, enrichment and reporting. Shared goals and shared context keep them working together. Audience: B2B software companies with 20 to 200 people in DACH and the EU that want to scale pipeline with a small GTM team.

What does Pedalix do?

Pedalix is my company for custom software and AI transformation. We build systems for product and GTM teams and hand them over: shared context, processes, agents, approvals. Done for you: we build, and in the end the system runs at your company, not mine. Core executive offer: the AI Strategy Lab.

What is gtm.science and how is it different from Pedalix?

The AI GTM Lab on gtm.science is the learning path: the GTM Playbook «The Science of GTM», the open 12-lever framework, keynotes, benchmark reports and the AI GTM Lab Podcast, so teams can build Autonomous GTM themselves. The book on it is coming in 2027. Pedalix is the done-for-you path: we build it.

What does teklens.ai do?

Teklens is the shared Product Brain for your software team: shared memory for people and AI agents. It keeps product conversations, Jira and code connected and current, so product, engineering and AI agents work from the same knowledge. Co-founded by me, currently being built (hiring now).

Which tools do you use in the autonomous GTM stack?

Typically: Clay/Apollo/Smartlead for outbound, HubSpot/Pipedrive as CRM, Supabase/n8n for orchestration, Claude and GPT for agent logic. The exact stack follows the ICP. See the tools directory at marcgasser.com/en/tools.

Where is the best place to start?

Not with a tool, with a system. First GTM strategy: qualitative customer interviews and quantitative surveys. Then revenue systems, then AI-native product strategy, finally Autonomous GTM. The blog and the newsletter walk through each step.

Do you also offer pure advisory?

Yes, for founder teams who want a sparring partner on GTM strategy, AI-native product teams or pipeline diagnostics. Format: paid working sessions, no retainer slide decks.

Who is Marc Gasser?

Serial entrepreneur at the intersection of Product, GTM and AI. Started his first software company at 16, built Astina, Aioma and Localina from zero, sold the Localina CRM to Swisscom, co-led a company of several hundred people as CCO. Today co-founder of Teklens, Innosuisse expert, Springer Gabler author, lecturer at HWZ, ZHAW and FHNW and publisher of the Marketing Automation & AI Readiness Report (AI Monitor) with ETH Zürich and HSG. Founder of Pedalix and the AI GTM Lab (gtm.science).

How does a collaboration start?

With a 30-minute conversation about your biggest growth bottleneck. Afterwards I tell you honestly whether I am the right fit or who fits better. If it fits, a written proposal with scope, KPIs and timeline follows.

How do I get in touch?

By e-mail to marc@gasser.ai or via marcgasser.com/en/connect, where you can book a 30-minute call directly. Or subscribe to the newsletter first and read along before you reach out.