Problem: Social media interactions are invisible in the CRM. Solution: HubSpot-native automation that triggers connections/DMs and logs them in the CRM. Result: Trackable appointments and revenue.

Sales Prospecting & Outreach Platforms, AI Sales Automation & Workflow, AI CRM & Lead Management
First Touch is a HubSpot-native platform for operationalizing social selling. It solves the problem of 'invisible' social media activity by integrating LinkedIn actions such as profile visits, connection requests, and messages directly into HubSpot workflows. With features like 'human-in-the-loop' for account security, automatic activity synchronization, and AI-powered messaging, it enables companies to achieve seamless attribution and scale their outbound strategies. Pricing starts at $99 per user per month.
First Touch is an AI-powered research and outreach platform that integrates social signals directly into HubSpot workflows. In 2026, it remains a leading tool for personalizing LinkedIn messages based on podcasts, news, and tech stacks. The verdict: A must-have for HubSpot power users, provided the budget for individual pricing is available.
First Touch enables the automation of LinkedIn actions directly from HubSpot workflows, minimizing context switching for sales reps.
By aggregating intent signals such as podcast appearances or job postings, the AI creates highly relevant message templates.