AI Sales Intelligence & Account Research, AI Sales Automation & Workflow, Meetings, Notes & Conve...

Substrata is an AI-native platform for B2B sales that specializes in analyzing social signals and nonverbal communication in sales conversations, emails, and on LinkedIn. Its technology is based on social signal processing and pragmatic analysis to uncover power dynamics and hidden resistance between buyers and sellers in real time. Core modules include SoundWave (meeting analysis), Q For Email (email subtext), Temper (LinkedIn personality analysis), and Signals (deal risk early detection). According to the vendor, as of January 2025, the software increases win rates by an average of 70.9% and reduces time to close by nearly 30%. The company is based in New York and employs between 51 and 200 people. While the platform is GDPR and CCPA compliant, detailed pricing models are not publicly available and require a direct inquiry to the sales team.

Employees

32

Followers

2907

Rewards

Key Customers

Deloitte, CTL, Solaris Energy

Key Competitors

Gong, Chorus, ExecVision

News

Substrata Media is launching the first Living Media Production Campus in Delaware, aiming to innovate storytelling and audience engagement through agriculture and cinematic production, expecting to increase its workforce significantly by 2027.

Substrata optimizes B2B sales and high-ticket dealmaking by analyzing multiple communication layers: verbal, nonverbal, and contextual, in deal-related interactions. The platform continuously assesses the dealmaker's position at every stage, providing impactful, data driven guidance that significantly boosts win rates, shortens sales cycles, and enhances overall goal and quota attainment. Powered by deep-learning social signal processing technology, Substrata is the ultimate dealmaking assistant. It equips dealmakers with transformative insights into the hidden dynamics between sellers and prospects, from mutual social status appraisals and prospect-side perceptions of seller competence to nuanced evaluations of relevancy, scarcity, urgency, consistency, and more. Taking it a step further, Substrata recommends optimal deal-closing tactics tailored to specific market categories, target audiences, perceived solution value, relationship history, deal momentum, and additional contextual factors.

View on LinkedIn →