25 years building, scaling, selling — and occasionally learning things the expensive way.

Parcours

Construit, scalé, vendu. Depuis 2005.

1. since 2026

   Co-Founder, GTM × Product

   Teklens · Zurich

   The AI Product Manager for software teams: the Jira companion that knows the code behind every product decision. My role: positioning, go-to-market and building the commercial team. Made in Switzerland, model-agnostic, hosted in Switzerland and the EU.

   Hiring: Head of Engineering
2. since 2022

   Founder, GTM & AI Product Strategy

   Pedalix · Zurich

   My custom software and AI transformation company: the studio that builds GTM and product departments as systems of humans and AI agents with B2B software companies in Switzerland and the EU. Done for you, with the AI Strategy Lab as the executive offer. I leave, the system stays.

3. since 2021

   Innosuisse Expert, AI & B2B SaaS

   Innosuisse · Bern

   I evaluate innovation projects for the Swiss Innovation Agency. Assessing funding applications in AI, B2B SaaS, machine learning and GTM strategy on commercial viability, technical feasibility and market potential.

4. 2024–2026

   CCO, then Expert Advisor

   CREATEQ · Zurich

   As Chief Commercial Officer, built the commercial engine for the embedded product teams. Then advised on positioning and the AI modernisation of legacy software landscapes.

5. 2020–2024

   Lecturer & Advisory Board, CAS Digital Sales & Marketing B2B

   ZHAW · Winterthur

   Co-initiated, designed the curriculum for and lectured in the CAS at ZHAW School of Management and Law: B2B go-to-market, marketing automation and revenue-system design. Advisory board for programme development.

6. 2009–2024

   Communication Trainer

   KFK · Lucerne

   15 years of leadership and communication training for military and civilian leaders. Crisis communication, media handling, deciding under incomplete information. Which is every day in a data-driven company.

7. 2019–2021

   CRO & Co-Founder

   Aioma · Zurich

   AI marketing automation for B2B (GPT-2 era). Led go-to-market, scaled from zero to 30 people in six months. The lesson that shaped everything after: building the AI product was the easy part, winning the market for it was the real one.

   Acquired by Astina
8. 2005–2018

   Managing Partner & Co-Founder

   Astina AG · Zurich

   Grew a software agency into an enterprise middleware provider: a data integration platform connecting ERP, CRM, PIM and e-commerce into one backbone. Led the shift from project services to productised software, built teams across Zurich, Slovenia, Hungary and Germany.

9. 2011–2012

   Board & Co-Founder

   Localina AG · Zurich

   Reservation and CRM system for hospitality. Co-founded, directed the sale to Swisscom, integrated into localsearch. My first exit.

   Acquired by Swisscom