About Marc Gasser: serial entrepreneur and author
I started my first software company at 16. Ever since, I have worked at the same intersection: software product management meets go-to-market.
The story
Most companies treat product and sales as two worlds. Product builds. Sales sells. In between sits a gap that stalls growth. I almost always see the same three causes: no GTM strategy built on solid data, no sales process focused on the bottleneck, and too many tools and data silos with no overview.
I build the bridge. Product × GTM × AI, as one system, not three departments.
Where I come from
I am a serial entrepreneur. Several exits, a few crash landings, and I learnt as much from both. I built Astina, Aioma and Localina from zero, sold the Localina CRM to Swisscom, and as CCO helped run a company of several hundred people.
Today I publish the AI Monitor together with ETH Zürich and the University of St. Gallen. I lecture at HWZ, ZHAW and FHNW. I wrote «Automation von Marketing und Sales für B2B-Unternehmer» for Springer Gabler. The next book, on the 12-lever framework, is coming in 2027. I have advised over 100 B2B tech companies, and as an Innosuisse expert I review innovation projects.
What I work on today
Get Multiplayer means a goal-oriented system of humans and AI agents. Humans set goals, make decisions and own the outcomes. AI agents prepare, execute repeatable work and multiply delivery. The way there does not start with a tool, it starts with a system: GTM strategy first, with real customer interviews and surveys, then revenue systems, then AI-native product strategy, finally Autonomous GTM.
I build this in three places. At the AI GTM Lab (gtm.science) I share what works: the 12-lever framework, benchmark reports, keynotes and the AI GTM Lab Podcast. Pedalix, my company for custom software and AI transformation, installs the system done for you. And at teklens.ai I am co-founder: Teklens is the AI Product Manager for software teams, the Jira companion that knows the code behind every product decision (hiring now).
Off the clock
An avid hike & fly pilot, I have learnt that business and paragliding have a lot in common: read the conditions, take calculated risks, stay calm when the air gets turbulent. When my feet are on the ground, I am probably trying to convince someone that MacGyver is the greatest problem-solver of all time.
Get in touch.
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