Content for strategic AI & automation in B2B

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Frameworks, innovative ideas and practical strategies to make B2B revenue teams more efficient and support the development of powerful marketing and sales engines.

Artificial intelligence: use cases for B2B companies cover photo

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B2B Automation & AI

How to Use Artificial Intelligence in B2B-Marketing to Generate More Sales

This article shows how artificial intelligence is used for marketing in the B2B sector to increase sales figures.

Marketing automation for lead generation and existing customer care cover photo

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Marketing & Sales Automation

Marketing Automation: Lead Generation or Existing Customer Care?

Using marketing automation can not only help you generate new leads, but also strengthen customer loyalty.

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Marketing & Sales Automation

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Entrepreneurship

The mountaineer/Article in Swiss IT Reseller

“To implement our projects, we send programmers up the hill.” Marc Gasser has a unique project methodology.

Product marketing and product management cover photo

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B2B Automation & AI

Product Marketing and Product Management: The Power Duo

Product marketing and product management should be used together for the optimal growth strategy.

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Hyper-Personalisation

How Does Hyper-Personalization Work in B2B?

Hyper-personalization helps B2B companies to target their audience more effectively and close more sales.

“The collaboration with Marc was highly professional at all times and was also a lot of fun. I can also recommend Marc to other companies that are looking for innovative ways in B2B marketing.”

Eberhardt Weber

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CEO @ Emporix AG

“Marc has made a decisive contribution to externalising United Security Providers' internal expertise and enriching CRM data. The ability to not only reach our target group, but also to maintain a valuable dialogue on an ongoing basis, has significantly strengthened our market presence.”

Yves-Alain Gueggi

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CEO @ United Security Providers AG

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