GTM strategy · Make
Make GTM strategy
Make grew by +39% over the last 12 months and by +90% over 24 months (headcount, as of 2026-01-01).
The full GTM-RX analysis is in progress. Until then this page shows the signals it builds on.
Growth & inflection points
Headcount growth
Based on LinkedIn data.
17%6m growth
39%1y growth
90%2y growth
676total employees
Observed GTM signals
Observations from stored data, not an analysis. They show where the GTM strategy starts; the full analysis explains why.
- Team growth
- Growing: +39% in 12 months, +90% in 24 months.
- Team today: 676 (2026-01-01)
- Pricing model
- Self-serve: public prices or a free entry point suggest product-led growth.
- Freemium
- Competitive set
- Zapier, Microsoft Power Automate, Workato
FAQ
- How fast is Make growing?
- By headcount, Make grew by +39% over the last 12 months and by +90% over 24 months. The figures come from the headcount trend, as of 2026-01-01.
- Which GTM strategy does Make follow?
- The signals on this page show where the strategy starts: pricing model, hiring focus, content and competition. The full analysis with drivers, sources and playbook is in progress.
Put it to work
The method behind these patterns is in the playbook of The Science of GTM. If you want to build a GTM engine on this model, Pedalix implements it with you.
One GTM strategy every week
New analyses, the patterns behind them and what you can adopt. Straight to your inbox.