AI-native products
GTM.Science
The lab for autonomous go-to-market: framework, software, podcast and research in one place.
GTM OS — the software behind the lab
The AI-native GTM operating system: context workspace, roadmap as 12 projects, an org chart of humans and AI agents — with A.N.A.
AI Monitor
Research project with ETH Zurich and the University of St. Gallen: AI readiness across 6 dimensions, benchmarked against 200+ B2B companies.
Establishment of a software nearshore location in Slovenia
As Managing Partner of Astina, Marc Gasser established a nearshore software development site in Slovenia with up to 30 developers, recognized as one of the largest greenfield investments in the country at the time.
Machine learning for customer experience in omnichannel e-commerce
The IDDASS project (2016 to 2017), with the University of Geneva and CTI/Innosuisse, developed a software library. It analyzes customer behavior during in-store shopping sessions and combines indoor positioning with behavioral pattern recognition.
From idea to product: How Localina defined Web 3.0
In 2006, four business informatics students from the University of Zurich launched Localina, an ontology-based recommendation system that redefined online search through semantic web technology and was later adopted by Swisscom.