Projects at the intersection of Product, GTM and AI
What I have built and what came out of it: research with ETH and HSG, software, client projects. With numbers where they exist.
gtm.science
The lab for autonomous go-to-market: framework, software, podcast and research in one place.
GTM OS: the software behind the lab
The AI-native GTM operating system: context workspace, roadmap as 12 projects, an org chart of humans and AI agents, with A.N.A.
AI Monitor
Research project with ETH Zurich and the University of St. Gallen: AI readiness across 6 dimensions, based on 184 valid responses.
Establishment of a software nearshore location in Slovenia
As Managing Partner of Astina, Marc Gasser established a nearshore software development site in Slovenia with up to 30 developers, recognised as one of the largest greenfield investments in the country at the time.
Machine learning for customer experience in omnichannel e-commerce
The IDDASS project (2016 to 2017), with the University of Geneva and CTI/Innosuisse, developed a software library. It analyses customer behaviour during in-store shopping sessions and combines indoor positioning with behavioural pattern recognition.
From idea to product: How Localina defined Web 3.0
In 2006, four business informatics students from the University of Zurich launched Localina, an ontology-based recommendation system that redefined online search through semantic web technology and was later adopted by Swisscom.
Marketing Automation Report: the largest MA and AI study in the DACH region
Since 2021 I have been a co-author of the Marketing Automation Report, the largest study on marketing automation and AI in the DACH region. Across four editions and more than 1,200 surveyed B2B companies one pattern holds: maturity rises slowly, the gap between front-runners and the rest widens fast.
Sales Efficiency Report 2025: six dimensions of efficient B2B sales
The Sales Efficiency Report 2025 is our benchmark study on B2B sales in the DACH region, built with SalesPlaybook and partners. 191 companies, six dimensions, an overall score of 25 percent. The message: most teams still work by hand while AI reshapes the sales process.
Podcasts: AI GTM Lab, Vibe Coding World & Agentic Engineering
I host three shows at the intersection of product, GTM and AI: AI GTM Lab on autonomous go-to-market, Vibe Coding World on building with AI, and Agentic Engineering on orchestrating AI agents. A network of founders and operators, always tied back to pipeline and revenue.
Excursions to other (corporate) cultures: Marc Gasser and his experiences in South Korea
Marc Gasser spent half a year in South Korea selling an innovation management platform. The concept runs against Korea's traditional, hierarchical corporate culture.
My first book: Marketing Automation for B2B Entrepreneurs (Springer Gabler)
A guide by Marc Gasser and Laura Mäder on automating B2B marketing and sales with the digital B2B roadmap. Developed from over 100 digitisation projects.
The mountaineer, article in Swiss IT about mountain sprinting with software teams
A Swiss IT profile of Marc Gasser's unique mountain-based project methodology at Astina, where programmers travel to the Valais Alps for intensive development sprints away from office distractions.