Blog on Product, GTM and AI
One idea per post. Workflows, processes and real moments from B2B software, at the intersection of software product management and go-to-market.
One entry point per topic: plainly explained, with all related articles.
Marketing & Sales Automation
26 articlesRoutine work in marketing and sales runs automatically while your team focuses on conversations.
Software Product Management
9 articlesDeciding what gets built and why: from positioning to the team that ships.
B2B Automation & AI
12 articlesWhere AI creates real value in B2B, and why data is the foundation.
AI Automation
12 articlesAutomating workflows with AI helpers: from your first agent to a team of agents.
Entrepreneurship
10 articlesBuilding companies, told honestly: decisions, leadership, growth and the hard moments.
GTM Engineering
18 articlesBuilding customer acquisition as a system instead of a pile of tools and luck.
Hyper-Personalisation
9 articlesContent and outreach adapt to every customer, automatically and still relevant.
Inbound-led Outbound
9 articlesYour content warms the market, your outreach harvests: both engines in one loop.
Signal-based Selling
10 articlesContacting companies when visible signs show the timing is right.
Latest articles

20 lead magnet ideas for B2B companies
Lead magnets collect contact details from potential customers. In return, the prospect gets content with real value. 20 concrete ideas for B2B companies.

Content creation with AI: do machines write better than humans?
On analytical text, AI now matches human writing. On storytelling, it falls short. This article shows where AI helps in B2B content creation and where the limits still are.

How to implement customer relationship management (CRM) for B2B companies
This guide explains how B2B companies can implement CRM systems to manage the customer journey efficiently. It covers CRM strategy, operations, analytics, and highlights leading platforms for automating marketing, sales, and service functions.