Software Product Management

2024-05-17

How Does Product Positioning Work for B2B Companies?

In B2B, product positioning decides whether customers buy or go to a competitor. This article shows what positioning is and how to build it in three steps.

2024-05-17

Product Marketing and Product Management: The Power Duo

Product marketing and product management are a duo. One brings the product to market, the other builds it. This article shows how their teamwork removes growth barriers.

2026-03-10

From Vibe Coding to Agentic Engineering

A year after "vibe coding" swept through AI-assisted development, the hangover hit: unreliable code, security holes, slower developers. Now comes "agentic engineering." You orchestrate AI agents and keep control of architecture and reviews. The tool stays, the discipline returns.