Talks & stories
Podcasts: AI GTM Lab, Vibe Coding World & Agentic Engineering
I host three shows at the intersection of product, GTM and AI: AI GTM Lab on autonomous go-to-market, Vibe Coding World on building with AI, and Agentic Engineering on orchestrating AI agents. A network of founders and operators, always tied back to pipeline and revenue.
Excursions to other (corporate) cultures: Marc Gasser and his experiences in South Korea
Marc Gasser spent half a year in South Korea selling an innovation management platform. The concept runs against Korea's traditional, hierarchical corporate culture.
My first book: Marketing Automation for B2B Entrepreneurs (Springer Gabler)
A guide by Marc Gasser and Laura Mäder on automating B2B marketing and sales with the digital B2B roadmap. Developed from over 100 digitization projects.
The mountaineer, article in Swiss IT about mountain sprinting with software teams
A Swiss IT profile of Marc Gasser's unique mountain-based project methodology at Astina, where programmers travel to the Valais Alps for intensive development sprints away from office distractions.