Keynotes · Product × GTM × AI
Keynotes by Marc Gasser
I speak about how B2B software companies grow with humans and agents. Get Multiplayer: humans set goals, decide and approve. Agents prepare and do the repeatable work. Shared goals and shared context keep them working together.
Keynote · Bootcamp
'Get Multiplayer'
The four levels from founder-led sales to Autonomous GTM.
You don't need another tool, you need a system. You build it in four levels, and each phase of the loop builds exactly one level.
The keynote
Five acts, one thread: the noise, the problem, the four levels, the loop, the running system. The audience joins in live from their phones: live polls, GTM check and Q&A run on gtm.science.
- Five acts, one takeaway per slide
- Live polls, GTM check and Q&A from the phone
- Tailored to company and audience
The bootcamp
Two blocks of 2.5 hours, hands-on: the same storyline, with the time flowing into five exercises on your own GTM.
- GTM diagnostic with a group heatmap
- Positioning canvas and sales pitch
- Playbook for team and agents
- Repeatable B2B sales motion
- 100-day plan and showcase
The storyline: five acts, one idea
- Act 1
Intro
Name the noise, hand out a map: readiness meets execution.
- Act 2
Market and problem
The gap between PMF and scale, three problems, the real bottleneck: it is never the AI. It is data, signals, orchestration.
- Act 3
The four levels
Foundation, multi-channel, orchestrated, AI-native. Everyone places themselves; the next step is level +1.
- Act 4
The method
The loop: DECODE, SHAPE, AMPLIFY, EVOLVE. Each phase builds exactly one level.
- Act 5
Results and close
The running system: inbound-led warm outbound. And a clear first step, starting Monday.
DECODE → SHAPE → AMPLIFY → EVOLVE
Keynote · Teklens
AI Monitor 2026
AI readiness of fast-moving B2B companies.
A founder keynote on the AI Monitor data: AI adoption is no longer the bottleneck, the organisation is. The AI Monitor belongs to Teklens; ETH Zurich and the University of St. Gallen are research partners.
See the AI Monitor on teklens.aiWho it is for
Founders, GTM leaders and executive teams at B2B software companies. For the stage (conference, offsite) and the leadership workshop. In German or English.
The speaker
Marc Gasser connects software product management, GTM and AI. Co-founder of Teklens, the Company Brain for tech companies, founder of Pedalix and the AI GTM Lab, host of the AI GTM Lab podcast. Springer Gabler author, Innosuisse expert, lecturer at HWZ, ZHAW and FHNW.
More about Marc →More appearances
Podcasts, interviews and publications are listed under projects.
See events and publications →Bring the keynote to your event
Tell me briefly about the occasion, audience and date. Terms on request.
Questions about the keynotes
- What is the 'Get Multiplayer' keynote about?
- The four levels from founder-led sales to Autonomous GTM. Get Multiplayer means: humans set goals, decide and approve. Agents prepare and do the repeatable work. Shared goals and shared context keep them working together.
- Which formats are there?
- Two: the 90-minute keynote in five acts, with the audience joining in live from their phones, and the half-day bootcamp with two blocks of 2.5 hours and five exercises on your own GTM. Both follow the same storyline.
- Who are the keynotes built for?
- Founders, GTM leaders and executive teams of B2B software companies. They work on stage (conference, offsite) and in a leadership workshop, in German or English.
- What does a keynote cost?
- Terms on request. Tell me briefly about the occasion, audience and date, and I will get back to you.