AdRoll
AdRoll helps marketers engage customers across channels: AI-powered advertising campaigns turn existing budgets into a growth engine for increased revenue and ROI.
AdRoll Review 2026: The All-in-One Retargeting Solution Put to the Test
Special Feature Rating & Criticism Ideal for AI-powered multi-channel retargeting 4.0/5 stars. Praised for user-friendliness; criticized for reporting depth. E-commerce & SMEs
Summary (Verdict)
AdRoll remains a leading platform for multi-channel marketing in 2026. It impresses with its easy setup and strong AI optimization across display, social, and CTV. While smaller teams benefit from the time savings, enterprise users occasionally encounter limitations in reporting granularity and cost control. Positive User Experiences: Effortless Multi-Channel Retargeting (5/5): Users on G2 praise how easy it is to manage multi-channel retargeting from one place. Powerful Branding Tool (4/5): On Capterra, AdRoll is described as a very powerful tool for brand building and remarketing. Modern User Interface: TrustRadius users highlight the intuitive and up-to-date interface, which makes campaign management easier. Negative User Experiences
Core Features & AI Multi-Channel Attribution AdRoll leverages over 16 years of machine learning experience to automatically optimize campaigns. Connected TV (CTV) & Video The platform enables access to premium inventory outside of standard display networks. Pricing & Competition AdRoll's pricing positions it between simple social media tools and complex enterprise DSPs like The Trade Desk or Criteo.
At a glance
- Industry
- Software Development
- Competitors
- CriteoThe Trade DeskGoogle Marketing Platform
- Customers
- Snowflake, PitchBook, Total Expert
- Employees
- 166
- Followers
- 10,410
News & updates
AdRoll won the 2024 Global Tech Award in Advertising Technology, recognizing their significant impact on helping businesses optimize ad performance through machine learning. Their innovations include collaboration with Google on privacy-focused solutions.
Company
AdRoll is a connected advertising platform built for growth-minded marketers. With powerful AI, flexible campaign tools, and seamless integrations, AdRoll helps mid-sized businesses turn complexity into clarity and clicks into customers. The AdRoll platform delivers full-funnel performance through multi-channel advertising, audience insights, and cross-channel attribution, supporting marketers across industries including ecommerce, technology, financial services, education, and more. For B2B teams, our AdRoll ABM product extends these capabilities with account-based precision, multi-touch campaigns, and real-time buyer intelligence. Backed by nearly 20 years of data and award-winning support, AdRoll enables marketing teams to advertise smarter, move faster, and achieve more, all from one place. We’re shaping the future of digital advertising with privacy-forward solutions, including cookieless targeting and innovative identity resolution, to ensure marketers can connect with buyers in a way that’s both effective and trusted. AdRoll is a brand of NextRoll, Inc., a remote-friendly company based in San Francisco, CA.
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