Foundry (formerly IDG) is a leading global media and martech company that connects technology providers with qualified IT decision-makers. The core problem Foundry addresses is the increasing difficulty for marketers to identify genuine purchase intent and find trustworthy channels in a saturated market. The solution lies in combining established editorial brands (such as CIO, Computerworld, and InfoWorld) with proprietary intent data and demand generation programs. Core features include audience targeting, website visitor tracking, research reports (e.g., 'State of the CIO'), and global events. The target audience primarily comprises B2B tech marketers and sales teams. While specific pricing is available only upon request, Foundry differentiates itself from competitors (e.g., Madison Logic or Anteriad) through exclusive access to first-party data from its own ecosystem.

Foundry Intent Review 2026: A Deep Look at the B2B Intent Data Platform

TL;DR: Foundry Intent offers top-notch first-party data through its own media network, promising high accuracy. While support is excellent, the user interface lags behind modern standards, and integration with CRM systems can be complex. Ideal for large B2B companies with a focus on account-based marketing.

Three positive user experiences

• Excellent support: Users highlight that the team is always helpful.
• Actionable data: The platform allows for easy filtering and extraction of data for marketing campaigns.
• Availability of contacts: Companies like 365Talents praise the immediate availability of relevant contacts.

Three negative user experiences

• Integration hurdles: Connecting to other software tools is often described as difficult.