Foundry

Foundry (formerly IDG) is a leading global media and martech company that connects technology providers with qualified IT decision-makers. The core problem Foundry addresses is the increasing difficulty for marketers to identify genuine purchase intent and find trustworthy channels in a saturated market. The solution lies in combining established editorial brands (such as CIO, Computerworld, and InfoWorld) with proprietary intent data and demand generation programs. Core features include audience targeting, website visitor tracking, research reports (e.g., 'State of the CIO'), and global events. The target audience primarily comprises B2B tech marketers and sales teams. While specific pricing is available only upon request, Foundry differentiates itself from competitors (e.g., Madison Logic or Anteriad) through exclusive access to first-party data from its own ecosystem.