Reveal (now Crossbeam) securely connects partner CRMs to find shared accounts. This collaboration triples conversion rates through shared insights.
AI Sales Intelligence & Account Research, Intent Data, Buyer Signals & Visitor Identification
Reveal Review 2026: The Ecosystem-Led Growth Platform Put to the Test Unique Feature: Real-time CRM Data Matching with Partners Rating: 4.8/5 (Market Leader Post-Merger) Best for: B2B Sales Teams and Partner Managers Introduction & Conclusion: Is Reveal (now Crossbeam) the Right Choice? Reveal has established itself as the leading Ecosystem-Led Growth (ELG) platform by enabling companies to securely match their CRM data with partners. Since the merger with Crossbeam in June 2024, the tool offers the most powerful solution on the market for identifying untapped revenue potential within the partner ecosystem and increasing conversion rates by up to three times. The core problem: Data silos in B2B partnerships. In traditional collaborations between companies, partner managers often face the problem of the 'black box'. While they know they have shared customers, manually comparing Excel spreadsheets is time-consuming, error-prone, and raises data privacy concerns. This results in valuable sales opportunities (warm introductions) going unused. The solution: Ecosystem-led growth with Reveal. Reveal solves this problem through a secure, automated interface between partners' CRM systems (such as Salesforce or HubSpot). The software instantly identifies overlaps in accounts without revealing sensitive data.
Using Reveal leads leading to a significant increase in sales efficiency. Users report a doubling of partner-generated order volume (ACV). Through targeted collaboration between the account executives (AEs) of both partners, sales cycles are shortened and the win rate is massively increased through trusted referrals. Practical Use Cases in 2026: In the current market environment, companies primarily use Reveal for account mapping and co-selling. Sales teams can immediately see which partner already has a relationship with a target customer and request an introduction instead of cold calling. Pricing & Competitive Analysis: Following the merger with Crossbeam, the pricing model was unified. There is generally a free entry-level version for mapping, while advanced features for sales collaboration and CRM integrations are subject to a fee. Compared to competitors, Reveal offers the highest network effect due to its largest database of affiliated companies.
