Blog on Product, GTM and AI
One idea per post. Workflows, processes and real moments from B2B software, at the intersection of software product management and go-to-market.
One entry point per topic: plainly explained, with all related articles.
Marketing & Sales Automation
26 articlesRoutine work in marketing and sales runs automatically while your team focuses on conversations.
Software Product Management
9 articlesDeciding what gets built and why: from positioning to the team that ships.
B2B Automation & AI
12 articlesWhere AI creates real value in B2B, and why data is the foundation.
AI Automation
12 articlesAutomating workflows with AI helpers: from your first agent to a team of agents.
Entrepreneurship
10 articlesBuilding companies, told honestly: decisions, leadership, growth and the hard moments.
GTM Engineering
18 articlesBuilding customer acquisition as a system instead of a pile of tools and luck.
Hyper-Personalisation
9 articlesContent and outreach adapt to every customer, automatically and still relevant.
Inbound-led Outbound
9 articlesYour content warms the market, your outreach harvests: both engines in one loop.
Signal-based Selling
10 articlesContacting companies when visible signs show the timing is right.
Latest articles
The Spotify model in product management: why it will not work for you
Spotify's squad model is one of the most copied product management frameworks. And one of the most failed. With AI agents in 2026 you do not need it anyway. Three people plus agents run what used to take a thirty-person tribe.
MQLs do not work: qualified pipeline instead of lead theatre
MQLs drive a wedge between marketing and sales and produce reporting nobody uses. If you build a GTM team, you build pipeline quality, not MQL volume. Defining the pipeline is a leadership task, not a reporting metric.
Build a SaaS product in 90 days: narrow, honest, shipped
Ninety days is enough to ship a SaaS product. Not everything you would like, but the part people pay for. Three people plus AI agents build what used to need a dozen. Narrow, honest, shipped beats broad, perfectionist, unwritten.
Inbound vs outbound marketing for more B2B sales
Inbound or outbound is the wrong question. In 2026 it is a question of orchestration: who steers which machine, on what truth. How inbound-led outbound runs both engines on one foundation and turns cold contacts into warm leads.
The one-liner for messaging people actually get
A one-liner of problem, solution and reward explains a complex product in one sentence. That clarity is not a copywriting trick, it is the output of a cleanly built GTM team.
Letting people go: team management and the founder's reality
Nobody thanks you for letting someone go. My honest leadership receipt: how I decide who stays and who goes, how I run the conversation, and how I cope with it personally.
Service agency vs software product business
I know both sides. The agency delivers cash flow from day one, the product eats years of pre-financing. Why I still build systems that stay instead of selling dependency.
Combining content marketing and performance marketing
Content versus performance is a false choice. The system I run myself: one real insight, many formats, amplified in every channel and measured against numbers. Run by a small team plus AI agents, without clickbait.
The wheel of persuasion in the age of agents
The Wheel of Persuasion explains persuasion in six steps. When AI agents do the first touch and humans close, the psychology stays the same. Only the execution scales.