Blog on Product, GTM and AI
One idea per post. Workflows, processes and real moments from B2B software, at the intersection of software product management and go-to-market.
One entry point per topic: plainly explained, with all related articles.
Marketing & Sales Automation
23 articlesRoutine work in marketing and sales runs automatically while your team focuses on conversations.
Software Product Management
8 articlesDeciding what gets built and why: from positioning to the team that ships.
B2B Automation & AI
12 articlesWhere AI creates real value in B2B, and why data is the foundation.
AI Automation
10 articlesAutomating workflows with AI helpers: from your first agent to a team of agents.
Entrepreneurship
10 articlesBuilding companies, told honestly: decisions, leadership, growth and the hard moments.
GTM Engineering
14 articlesBuilding customer acquisition as a system instead of a pile of tools and luck.
Hyper-Personalisation
9 articlesContent and outreach adapt to every customer, automatically and still relevant.
Inbound-led Outbound
9 articlesYour content warms the market, your outreach harvests: both engines in one loop.
Signal-based Selling
9 articlesContacting companies when visible signs show the timing is right.
Latest articles
The One-Liner for Messaging People Actually Get
A one-liner of problem, solution and reward explains a complex product in one sentence. That clarity is not a copywriting trick, it is the output of a cleanly built GTM team.
Letting People Go: Team Management and the Founder's Reality
Nobody thanks you for letting someone go. My honest leadership receipt: how I decide who stays and who goes, how I run the conversation, and how I cope with it personally.
Service Agency vs Software Product Business
I know both sides. The agency delivers cash flow from day one, the product eats years of pre-financing. Why I still build systems that stay instead of selling dependency.
Combining Content Marketing and Performance Marketing
Content versus performance is a false choice. The system I run myself: one real insight, many formats, amplified in every channel and measured against numbers. Run by a small team plus AI agents, without clickbait.
The Wheel of Persuasion in the Age of Agents
The Wheel of Persuasion explains persuasion in six steps. When AI agents do the first touch and humans close, the psychology stays the same. Only the execution scales.
Finally, Meetings That Move Your Company Forward
Most meetings are theatre. How a three-person team decides instead of meets: with rhythm, the IED principle, and AI agents that take over the prep.
Using Customer Data for B2B Sales: A Guide
Customer data is not the new gold. Context is. Data alone gets you nowhere if your system cannot read it. A guide to turning data into context for B2B sales, GDPR-compliant and without data silos.
Cloud-Native, IaaS, PaaS and SaaS Explained
IaaS, PaaS and SaaS in plain words, no buzzwords. And why cloud architecture matters precisely when AI agents run inside your product team.
Successful Sales Enablement: 3 Pillars for Marketing and Sales
Sales enablement is what remains when you leave and the system stays. The three pillars of relevant content, meaningful data and personalised communication, carried by AI agents on real context.