Blog on Product, GTM and AI
One idea per post. Workflows, processes and real moments from B2B software, at the intersection of software product management and go-to-market.
One entry point per topic: plainly explained, with all related articles.
Marketing & Sales Automation
26 articlesRoutine work in marketing and sales runs automatically while your team focuses on conversations.
Software Product Management
9 articlesDeciding what gets built and why: from positioning to the team that ships.
B2B Automation & AI
12 articlesWhere AI creates real value in B2B, and why data is the foundation.
AI Automation
12 articlesAutomating workflows with AI helpers: from your first agent to a team of agents.
Entrepreneurship
10 articlesBuilding companies, told honestly: decisions, leadership, growth and the hard moments.
GTM Engineering
18 articlesBuilding customer acquisition as a system instead of a pile of tools and luck.
Hyper-Personalisation
9 articlesContent and outreach adapt to every customer, automatically and still relevant.
Inbound-led Outbound
9 articlesYour content warms the market, your outreach harvests: both engines in one loop.
Signal-based Selling
10 articlesContacting companies when visible signs show the timing is right.
Latest articles
Finally, meetings that move your company forward
Most meetings are theatre. How a three-person team decides instead of meets: with rhythm, the IED principle, and AI agents that take over the prep.
Using customer data for B2B sales: a guide
Customer data is not the new gold. Context is. Data alone gets you nowhere if your system cannot read it. A guide to turning data into context for B2B sales, GDPR-compliant and without data silos.
Cloud-native, IaaS, PaaS and SaaS explained
IaaS, PaaS and SaaS in plain words, no buzzwords. And why cloud architecture matters precisely when AI agents run inside your product team.
Successful sales enablement: 3 pillars for marketing and sales
Sales enablement is what remains when you leave and the system stays. The three pillars of relevant content, meaningful data and personalised communication, carried by AI agents on real context.
Lead research and ICP: the first build phase of any GTM team
Before a GTM team writes a single email, I define the ICP with them. Who do we want, and how do we recognise them? That is phase one of every build. Without it, lead research turns into collecting data with no direction.
Agentic engineering: why the DACH mid-market is stalled at step one
Agentic engineering rebuilds the software development lifecycle around AI agents, grounded in your company knowledge. Not AI features bolted on top. In the DACH mid-market, leadership and culture are the blockers, not regulation.
The marketing-to-sales handover that actually works
The handover never fails on goodwill, it fails on separate truths. One system, one truth: the handover is solved when all tools and agents read the same context.
3 reasons B2B marketing usually fails (and the 4th that's new in 2026)
B2B marketing fails for three old reasons: marketing is out of step with leadership, paid campaigns barely return ROI, and AI rewrote SEO. In 2026 a fourth one arrived: tool sprawl without context.
Founder-led content: your uncopyable GTM advantage
Reply rates below 1% are a recognition problem, not a copywriting problem. Nobody replies to strangers. When prospects already know you from your content, reply rates jump to 2 to 4%. Your personal brand is the one GTM asset nobody can copy.